Easily Build Your Online Store, the complete guide to make a great eCommerce site

Your company may not need a mobile app, but creating a website is no longer a matter of choice. It is a necessity these days. This week we have already explained how to create a quality web site, but we will want to look more at website design for e-commerce. Let’s look at good practices together.

A few years ago, few people were shopping online. Do you recall that? We were afraid to get scammed, we had to wait for weeks to deliver, shipping was too high … But things have changed. E-commerce is experiencing growth that exceeds the expectations of the sector.

So why go into e-commerce? Creating and maintaining a merchant site is cheaper than having a physical store and makes it possible to expect customers from all over the world. But that does not mean that selling on the internet is easier! On the contrary, Online Stores deprives marketing of a very important aspect: that of direct contact with the customer. As time passes, society becomes accustomed to these new paradigms of marketing. More and more people are buying online, but to convince them, you need to have a quality website. Follow these tips to get there:

Defining the objectives of your Online Store

It makes sense that you want to “sell to earn money”, but this goal is cruelly lacking in clarification. Believe me, this is not a good starting point for your business. We have to go into more detail. For example, who is your target audience? Describe the profile of your typical buyer. Only by knowing it will you be able to adapt your site, its design, its contents and finally your offer to its expectations. I do not invite you to spy on anyone, but to define the portrait of your ideal customer. What is her sex? How old is he ? What is he doing in life ? Is he living alone or with his family? Are there competing brands to yours that he likes?

If you have not yet found a name for your brand or website, this information will help you invent something that speaks to your potential customers. The name should be clear, easy to remember and universal. Let us not forget that the Internet opens the door to almost all markets around the world.

Choosing the right web host for your website

Your online store can have a nice design and lots of cool products, but that’s only part of your project. What the user does not see is just as important. In this regard, you should know that the power of the servers conditions the speed of the website. In addition, slow loading is one of the main reasons why users decide to drop a page. Conclusion? Beware of free web hosting offers. Indeed, these are great solutions if you want to create a personal website or blog, but e-commerce requires a robust back-office, with a large data storage capacity.

Let us also recall, without wanting to discourage you, that breakdowns sometimes happen. To this we add that every time your site is offline, you risk losing customers. It is therefore important to choose a web host that will process your requests quickly.

Choosing an eCommerce CMS

There are many content management systems suitable for e-commerce, such as PrestaShop, Magento and WordPress WooCommerce. These three solutions are the most widespread on the net. It is of course possible to make a web site entirely tailored, but this solution will cost you much more expensive, and indeed it does not present any particular interest.

As for the design of these platforms, you can customize it to your liking. In addition, it would be a shame not to be able to take advantage of many plugins and options they offer: payment solutions, inventory management and material sheets or even SEO optimization.

Optimize your Online Store site for the mobile platforms

The computer, the smartphone and the tablet … Each type of device is important for e-commerce, and the mobile phone is gaining popularity in recent years. This is a small investment in addition that will allow you to increase the conversion rate of your online store.

Simplify as much as possible

You know the rule of 3 clicks, is not it? It comes from the observation that the more Internet users must search for information on the site, the less satisfied it is. It is therefore necessary to ensure that he can find the information sought in maximum 3 clicks. But let’s go a step further in this reflection: the typical surfer lacks patience. Regardless of whether it seeks information or goes on to purchase a product, everything should seem simple to him. Avoid long forms as much as possible, reduce the number of pages and finally think about putting large buttons visible. The goal is to get the customer as quickly as possible to the payment page.

Advertising and social networks

Natural SEO is a true starting point to ensure the success of your website, but many companies that start the business also have an interest in investing in advertising. This allows you to increase site traffic and, therefore, position it faster in search engines. If your offer appeals to first-time visitors, you can also expect a word-of-mouth effect. But do not forget, advertising will not help you retain customers. You must first look after the presentation and the user experience of your e-commerce site so that the advertisement brings real added value.

Let us not neglect the potential of other channels of communication, especially social networks. Sharing the content of your website can improve its organic positioning and, of course, find prospects. A “word of mouth” on Facebook or Twitter could easily travel the world!

Are you sure you want to create your e-commerce site now?

Creating a good e-commerce website requires a lot of work and an important financial investment. Those of you who are not sure yet to find a customer can first try to sell products on e-commerce platforms. Certainly, you will have to pay a commission to do it, but you will have access to a wide audience and a well-referenced website. In fact, many brands rely on this solution to sell their products online. They often have their website for a main target country, but to sell abroad they go through international platforms such as Amazon and Ebay.

This entry was posted in Technology. Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.